Milkshake Festival

Being unique is rewarding but sometimes that comes with challenges that you can only tackle through research of your audience. Milkshake is one of a kind, a truly unforgettable experience. Visitors are themselves or are dared to be themselves to embrace it to the fullest extend.<br/><br/> An event that is for you, her, him and them to express diversity and spread love through the sound of music and visual performances.  But being unique comes with its challenages.<br/><br/> One that is of particular importance was cooperating with brands that want to be related to this experience. This does not only apply to Milkshake, this is of interest to every event that is unique.<br/><br/> Milkshake worked with Hugo to gain insights in the matter of concern. Via Hugo, they really learned from their visitors. Not only what convinced them to attend or buy a ticket but rather:<br/> - which brands their visitors consume at home<br/> - which ones they've seen at the event<br/> - which brand activations they remembered<br/> - what their spending pattern is around the event<br/><br/> These insights were integrated with answers to questions like 'What is the amount of money people spend? And on which products? By doing this, Milkshake was able to concentrate on working towards new sponsorship propositions. All from the insight they managed to acquire through listening to their audience.