Expectations & Experiences
Discover why fans buy tickets, which artists they are looking forward to the most and what needs to be done to increase the amount of returning visitors. See whether expectations have been met and how people experience your event, stage or venue. With Hugo, you are enabled to ask different questions, via different channels, at various points in time, allowing you to increase engagement with your fans.
Identify which people are your most loyal visitors, via which channels they are engaged and to which extend. You can integrate your ticket sales data to see how feedback relates to purchasing behavior. Hugo enables you as organizer to enlarge your Fanbase, manage your fans and to target them based on their preferences and/or experiences.
Smart e-mail campaigning
Create target groups based on people’s behavior, product/ticket types or retrieved results and use Hugo’s Smart Campaigning tools to create email campaigns. By doing this, you are finally enabled to reach out to your fans directly and to engage with them based on what they experience about your event (at every step in the customer journey)!